AI Insights · Timothy · July 2021
Top 5 Play Pass Games Performance in Europe for Q2 2021
During Q2 2021, the top Play Pass games in Europe showed varied trends in weekly downloads, revenue, and active users. Here’s a detailed look at how these games performed.
In the second quarter of 2021, the top Play Pass games in Europe exhibited diverse performance trends across weekly downloads, revenue, and active users. Here's a detailed analysis based on data from Sensor Tower.
LEGO® DUPLO® WORLD from StoryToys Limited saw a peak in weekly revenue at around $52K in mid-May, with a noticeable dip towards the end of June to approximately $25K. Weekly downloads reached their highest at around 92K in early May before gradually declining to about 24K by the end of June. The game also experienced a steady increase in weekly active users, peaking at around 190K in late May, before dropping to approximately 127K by the end of the quarter.
Pixel Art － Color by Number by Easybrain Ltd maintained a relatively stable weekly revenue, hovering around $18K to $20K throughout the quarter. Weekly downloads saw a high of about 380K at the end of March, with a gradual decrease to around 225K by the end of June. The game’s weekly active users remained strong, fluctuating between 3.1M and 3.4M.
Hungry Shark Evolution from Ubisoft experienced a peak in weekly revenue at approximately $19K in late March, dipping to around $11K in June. Weekly downloads showed a similar trend, peaking at about 169K in early May and falling to around 116K by the end of June. The game’s weekly active users remained fairly consistent, averaging around 1.1M throughout the quarter.
Disney Coloring World by StoryToys Limited saw its highest weekly revenue at around $15K in mid-April. Weekly downloads peaked in early May at around 148K, then dropped to approximately 27K by the end of June. The game’s weekly active users reached a peak of about 183K in early May, before declining to around 56K by the end of the quarter.
Lastly, Touchgrind BMX 2 from Illusion Labs experienced a steady increase in weekly revenue, peaking at around $11K at the end of June. Weekly downloads showed an upward trend, reaching approximately 126K by mid-June. Weekly active users also increased steadily, peaking at around 861K in mid-June.
For more insights and detailed data, visit Sensor Tower.
